Cayetano Rivera Ordonez will be the worldwide image of the man of the firm and the new luxury Loewe perfume male company launched in autumn 2010. The bullfighter, who has previously walked the catwalks for Giorgio Armani, will also face the lines of accessories and ready-to-wear for men of Loewe worldwide.

Beauty, style, hearth and elegance are the common characteristics of Loewe and Cayetano Rivera, a coincidence that has led the firm to think of the bullfighter as a protagonist in the campaign for a perfume that will enclose the aroma of tradition and modernity and is presented next fall.

German Enrique Loewe, in love with Spanish culture, partnered in 1846

with Madrid artisans skin to form what we know today as an icon of luxury in leather goods. From this union came a firm that would become the symbol of the aristocracy of the time and local culture.