Models in the hay, a starlet, the next to skin and a woman who shows what is Zeitgeist: The balance sheet deteriorated into the fashion shows in Paris and Milan, where the trends for the spring when the incident. That it just is not so easy but being a designer, Lindsay Lohan had to learn this week in Paris. The traditional French house Emanuel Ungaro had asked the starlet of the chief designer Estrella Archs side, was to collect dust like looking for something brand "a electric shock treatment."  So she did come, therefore, the collection. Not so much because of the bright, garish color combinations - Emanuel Ungaro Fuchsia had even made respectable - but because

the whole thing was a complete flop. Sensationalism and a lot of bare skin, just make more of a bad fashion, and super short skirt with appliqués decorated heart-shaped breasts is not only right, it is not in the tradition of a house that is known for his cocktail dresses for 1500 francs. And innovative one wants to call and certainly not anything like that. No praise worthy Clearly, the collection did not deserve praise, but the reviews were still surprisingly devastating. In so clearly one has to read it not long ago and heard. The disfavor with which the collection has been included, shows how nervous the industry. The fashion is in crisis. Even the editors of the major international fashion titles have him fed up with the cheap trick to get themselves through a prominent name in the headlines. Fashion is a business, yes, but it also requires just perfection, passion. It is a profession, not a funny Jekami. And the profession is devalued, despised even if intended as a go for not much more than their well-known escapades of a young actress best trained designer on hand. Times are bad But times are bad, the crisis has badly hit the luxury brands. As a pampered industry needs to rethink, reinvent themselves, and rely on the celebrities, as no longer sufficient. So long as everything was running smoothly, it was enough to throw grotesquely overpriced It-Bags on the market, as large as possible decorated with your own logo. But they have overused it, the whole bling bling, and forget about the sheer euphoria of ringing cash registers, think about what happens when the party is over. Then came the crisis. Trailing end boost business The buyer may request to boost himself simmering course of business, lower prices, and the fashion houses are more than willing to comply with this request. As a result, however, immediately a new problem: namely, the production costs are reduced by the fact that it avoids abroad. If, however, the label "made in italy" no longer exists, then raises the legitimate question of how to justify, given that outsourcing to low-wage countries are still exorbitant prices. And whether, if the products are manufactured in China or Romania, can ever be spoken of luxury. The industry is trying again for the time being, exercise in humility, we are close to the people themselves, so to speak. For the first time Burberry, Versace, Dolce & Gabbana and Alexander McQueen have their shows broadcast live over the Internet, found in Milan are located all over the city of big screens, which was transferred to what was otherwise only a small circle of illustrious shown. And what you saw? Security. Favor. The love for what one hand, the customer. This is not a bad thing, but it means from the standpoint of creativity from boredom. And so, as I have for several seasons, the show always the same silhouette of Super slim pants and long tops, recently letting something slip the waist up and her bra show flash - it exhausts the new even then. Fashion is good for everyday use But if they are still the great moments in fashion. Celine example, was in a similar situation as Ungaro, the House threatened to sink into insignificance. Until then committed Phoebe Philo. This name says anyone outside the industry probably says something, though it shaped their design fashion like no other in the years 2001 to 2006. It was the right hand by Stella McCartney at Chloe, and evil tongues at that time claimed that the success of the label was only thanks to her. 2001 has independently McCartney, Philo became chief designer. And thus the label into one of the most sought after at all. What they found at that time at H & M and Zara, who was inspired by Philo's designs, from a light-hearted with a touch of girlishness Hippietum, yet always modern. Then she suddenly disappeared, devoted himself to her family. And now the comeback. Without a doubt, you can feel the spirit is still as good as when she turned the fashion back. Women in their designs look great, but it is always effortless to this kind of stunning, because Philo makes wise fashion: Do not dressed women, they attract them. Settle for the coming spring with fine leather-shirts, soft trousers with high ruinous federal, knee-length dresses in camel, beige, white and black. Locker everything falls, nothing pinches or interferes, even if it runs in the morning on the bus. Philo manages to make really good for everyday fashion. Buyer understands nothing of collections The bottom line? The next summer will be sporty, romantic and feminine and sexy. Mounir Mouffarige, CEO of Ungaro, took the fiasco of the way, Lindsay Lohan left. He was surprised, he told the New York Times that the reviewers were not negatively failed. Still, he wants to stick to it. No matter how talented designers that are currently aligned in a position to do something about it if the industry had to reckon with third fewer orders. Since only one prominent name of helping to lure the customers into the stores. Which basically means: The buyer does not catch on in any case, whether a collection is good or not. In this circumstance, the industry itself is to blame. It is actually in crisis.