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May 5, 2009

Bosco di Ciliegi concept opens first Kenzo boutique in Milan

In one of the first days of Fashion Week in Milan, on February 26, Bosco di Ciliegi opened boutique Kenzo in one of the most "fashion" city Via Manzoni 25, only a few steps from via Montenapoleone. The boutique was decorated with colorful butterflies, flowers and herbs and showcases have become a flourishing corners of the garden with white wicker chairs and benches surrounded by greenery. Showcases "alive" when they appeared in the model dresses collections Kenzo Defile. But this happened only in the evening and early morning hours before opening the first shop in the boutique there Mikhail Kusnirovich and Antonio Marras. Made sure that the store was OK, they sat down on


a bench in the garden of an improvised Kenzo on display. Hurry past the Italians were surprised turned to two people with a cheerful happy talking on the bench in the shop windows. Then, Antonio Marras and Mikhail Kusnirovich moved to the nearby Grand Hotel et de Milan, to take each other's interview for the magazine Officiel, and walked past the boutique in preparation for evening cocktails.

kenzo_1 Garden Kenzo one day crossed the threshold and boutique located a green lawn on the sidewalk via Manzoni. Multicolored butterflies sat down at a neighboring hotel umbrellas and even the sign Bosco di Ciliegi.

By 6 pm the guests began to come first. Treated with ripe cherries and champagne Ca del Bosco. Here and there distributed admiringly "buonissimo" (this is about the taste of cherry), or "bellissimo" this is the very boutique. Boutique indeed left a feeling of unusual lightness and air. White exotic flowers, the speakers bas-reliefs at the white walls of boutique, bright colors of women's and men's collections of Kenzo, scenic accessories in glass cubes and small satin handbag, Bijou, belted strap on which flowers or large strasses.

kenzo_2 Unaccustomed to the traditional Italian delicacy guests could not enjoy a ripe cherry. A meeting in Moscow and glad to share the first impressions of the boutique and impressions. In the present Antonio Marras prepared for the guests a large white flower made of cloth, reminiscent of bas-reliefs on the walls of boutique. Initially, this accessory Marras proposed use as a pendant, but many artistic nature immediately made it as a brooch on the lapel jackets.

Despite the frenzied schedule of Fashion Week, the opening of boutique Kenzo came all the trendy Milan. One of the first general director appeared Kenzo James Greenfield, and madame Concetta Lanciaux (LVMH group). Congratulate on the opening were friends and partners Bosco di Ciliegi - Tony Scervino, Ermanno Daelli, Giuseppe Zanotti, Diego Roset ti, John Hooks (Armani group), Victor Biffi (Emporio Armani), Gabrielle Zambelli (MaxMara Fashion group), Fabi O gnocchi, Paolo Trento. As a boutique Kenzo came all fashion journalists - Michael Roberts (fashion director of Vanity Fair America), Virginie Mouzat, Michael Roberts, Anna Dello Russo, Nicole Picart, Veronique Lorelle, Tim Vlanks, Marie-Noel Demay, Mariella Milani, Ariela Goggi, Marina Fausti , Michela Gattermayer. Mikhail Kusnirovich and Ekaterina Moiseeva were pleased to welcome Mario Boselli, President of Camera Nazionale della Moda Italiana, and Rosy Biffi and his family. From Reggio Emilia to the opening of boutique Kenzo arrived Italian godfather Bosco Elio Schiatti, and Giancarlo Casoli, Monica Fornaciari.

kenzo_3 Already in the middle of the night came Antonio Marras with wife and muzoy Patrizia, Paolo Bazzani (cameraman of all impressions), and boutique architect Kenzo Stefani Beltrame. One of the latest in boutique Kenzo came Suzy Menkes (fashion editor of International Herald Tribune), one of which raises the appearance of any fashion event. They say it was advised Antonio Marras monobrand open his first boutique in Moscow in Petrovsky Passage.

After a cocktail in the boutique in the restaurant Don Carlos started gala dinner in honor of opening a new boutique Kenzo, principal characters of which were Antonio Marras and his wife Patrizia. Team Kenzo represented James Greenfield (General Director), Jean Keller (commercial director), Emmanuel Mayer (PR Director), LVMH - Concetta Lancioux, click Bosco - Michael Kusnirovich, Ekaterina Moiseeva, Timur Guguberidze, Konstantin Andrikopulos, Yudkis Olga, Tatiana Ageyeva. Architecture and design department was represented by long-standing allies Bosco - Denis Giovanelli and Angelo Spinacci (they were responsible for the construction of boutique Kenzo in Milan) and Stefania Beltrami (author design boutique). At the dinner were also invited the editor in chief Officiel Russia - Evelina Khromchenko, Fernanda Roggero (President Ventiquattro, Il Sole 24 Ore), Diamante d `Alessio (vice-president of Style Corriera della Sierra). Mikhail Kusnirovich up the first toast to the spouse and commercial director Catherine Bosco Moses. Thanks to her efforts, this discovery took place. He was supported by James Greenfield. He presented a gift to Catherine Moses and the Rosy Biffi (famous Italian buyer) unique tippets Kenzo, racshitye manually. Paolo Bazzani (art director and director of impressions Antonio Marras) all the time run out on the street, trying to monitor the dismantling of equipment and very experienced for the butterflies. His comfort so that, like real butterflies in nature, butterflies Kenzo lived only one day.

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