Scientific and commercial training, of Toulouse moreover, Catherine Baures, Sonia Bedda, Emilia Daycare, Lucy and Melanie Moreau Raulot Dived during almost one year in the world of organic beauty products. First as consumers for very legitimate questions that this domain leads. Then, in a more pragmatic way, that they were ordered by the frame of their studies. "Before beginning, we thought that made debate topic Sonia Lucia and explain:" on the issue of quality-labels, components, of effectiveness of ingredients, advantages and potential hazard controls? At the end of our researches we noticed the huge confusion Which Reigned over all these subjects. " Too much bio to be true?

The desire to consume more

"This projected organic beauty products on the way of success" explain our students. At stake far from being insignificant: in 2005, the market of the bio France represented only 1% in sales. Before 2012-2013, he could Attain the 6.6 thousand million euro third of the business face of the whole market.

Promising but not so simple. "The bio does not slaughter its cards, he does not play with its own purpose trumps communicates like its classical rival" deplore our students. And the confusion reigns enters Which "natural" and "organic" do not serve its market. this becomes more complicated when so much of the issue of interferes-quality labels. In France, two names refer: Ecocert located in Lisle Jourdain in the Gers France and Quality. Worldwide, several certifiers organisms regulate the market. How to meet without the suitable dictionary there to decipher the gobbledygook of compositions pointed out in the back of the packing? Study of Toulouse brings elucidation. But, in the end, that they are organic, natural or classical 'homes in danger accumulation "remind of our students. From some toothpaste to the powder by way of frost give a shower, the cream of care, to the mask, to the shampoo, to serum, to making-up, we create true time bombs for our organisms. The contents of our plates in more and it is all our body Which sees red.